Welcome to More Than a Few Words – a marketing conversation for business owners.
Each week, Lorraine chats with industry leaders from around the world about marketing, social media, design, and technology. Each brief marketing podcast episode is filled with practical tips and trends you can apply to your business today.
what we’re talking about…
#832 Sales is a People Business
Ross Keating says that sales is a people business. While people may say it is the product or the features, it ultimately comes down to people and how well you connect.
#830 Reward Yourself
Running a successful business is about more than just checking things off your to do list. Take time to reward yourself when you reach a goal.
#829 Build Momentum for Your Brand with a Marketing Flywheel
A real flywheel, builds energy, as you push it slowly over time it gets faster and faster and faster. A marketing flywheel will do that as well.
Google Wants to Help You
Google knows they will sell more ads if people find high quality information in search results. Which is why they want you to improve your content
#828 Sales Plan
Your sales plan is about more than just lead generation.
#827 – Smart PPC for Small Business Owners
Maybe you think your business is too small to take advantage of PPC, but that isn’t the case.
Stories are a valuable element in building your personal brand, marketing your business, and driving sales. Forget about the facts and figures. Make your product or service come to life with real stories of real people who benefited from working with you.
#826 Contingency Planning
Things go wrong. Contingency planning prevents a short term disaster from putting you out of business permanently.
#825 Emotion Driven Marketing
Jan Cavelle suggests the most effective marketing occurs when you connect to your emotions and those of your customer
about the show
It started as a conversation with friends. When someone would drop by her office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.
Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.
Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.
do you want to chat?
Join the conversation as Lorraine and co-host Jennifer Denny and some of her favorite guests chat live on Facebook every Friday morning at 9:00 am.