Welcome to More Than a Few Words – a marketing conversation for business owners.
Each week, Lorraine chats with industry leaders from around the world about marketing, social media, design, and technology. Each brief marketing podcast episode is filled with practical tips and trends you can apply to your business today.
what we’re talking about…
Match your marketing tactics and messages to match where a customer is in their buying life cycle.
We’re a lot more cautious these days about who we invite into our homes and into our businesses. This creates real challenges for companies, particularly in the home service industry.
Respond to negative reviews with empathy and action.
So what do you do to continue a conversation with a prospect after the phone call ends?
Reuben Swartz shared his simple acronym MEGA as a way to think about your position statement in four pieces
To be good at improv, you need to be a good listener, the same is true in business.
about the show
It started as a conversation with friends. When someone would drop by her office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.
Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.
Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.
do you want to chat?
Join the conversation as Lorraine and co-host Jennifer Denny and some of her favorite guests chat live on Facebook every Friday morning at 9:00 am.