Audience, Format, Platform
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When it comes to creating content many people want to jump to “I need something for Facebook”
That’s not the place to start. Back up and think about your audience. Who are you talking to? What do they want to hear.
Next comes the question of format for your message. Does it need to be a video can it be a blog post or simply an image.
The final piece in the equation is where should you share it. Where does your audience hang out and where does that piece of content make the most sense.
Audience first, format second and platform third!