Laura Wagenknech

Guest: Deirdre Tshien

  the episode

How many times have you heard someone say, “s.ocial media is social”?   When you hear that, what do you wonder what it really means, or how you actually get social on social media?  That was the topic of my conversation with Deirdre Tshien co-founder and CEO of Capsho, the world’s first AI-powered Podcast Copywriter.

Dierdre’s explained a good strategy is based on more than just posting  content.  It is built on conversations and interactions with your audience.  To do this effectively, you need four types of social media posts.

  1. Awareness Post: Start with a question or statement to open a conversation and gauge interest.
  2. Elaboration Post: Dive deeper into the topic you’ve introduced, providing more value and demonstrating your expertise. Mixing interactive and informative content keeps your audience interested and establishes you as authority. 
  3. Community Post: You don’t have to have all the answers. Sometimes the best thing to do is share content from someone else.  Also, build community by letting your audience see the real you. Share information about your life and business and highlight the actions of your network (clients, partners, etc.) .
  4. Action Post: Wrap up with a call to action, inviting your audience to take the next step, like subscribing to your podcast or joining a webinar. Afterall that is why you are posting on social media, right? 

our guest Deirdre Tshien

Deirdre is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running, closing and exiting businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now helps experts who podcast beat obscurity, amplify their message and build their movements!

She is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter! Capsho is software that helps Experts who podcast create their AI-generated episode title, player description, show notes, social media captions, promo email, blog post, LinkedIn article and YouTube description – in under 10 mins – so that they can quickly amplify their message, grow their listeners and build their movements! She is the creator of Content Honey Traps, author of Honey Trap Marketing and host of the Grow My Podcast Show.