head on softwer 300

Host: Lorraine Ball

the episode

When it comes to using AI for your marketing, I am reminded of the Russian proverb – Trust, but Verify.  It rhymes in Russian… But it makes sense in any language.  

When you are thinking about using AI, remember that sometimes, AI will make up information to answer a question. There are some really alarming instances where someone used AI. They even cited the information given to it by the robot only to find out at the worst possible moment that the source didn’t exist. 

So use the tool to write content, but never never never let it go without looking it over.  Ask yourself, is this up to my standard? Does it sound like me? And, most important, is it accurate.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunesSpotifyGoogle Podcast  and wherever you listen  to podcasts.