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Host: Lorraine Ball

Half Baked Marketing Ideas

Episode #1018 June 16, 2024

the episode

I love working with entrepreneurs. They’re excited and enthusiastic and their energy is contagious as they talk about their great idea. Unfortunately, I often have to tell these amazing people I can’t help them because excitement and energy is not enough to make a business successful.

Usually it’s because their idea is only half-baked. There’s a good concept but they haven’t really done the homework to fill in the details. The gaps usually occur in one of several categories

  • Not enough experience in the industry
  • They haven’t thought through the fulfillment process
  • Incomplete competitive assessment

In this episode, I share a few examples of how half-baked ideas could have been completed with a little work and a little patience  but entrepreneurs are impatient.

Don’t let this happen to you.  If you have an idea for a business do your homework learn about the industry, your competitors and your customers.  Give your idea a chance to succeed by putting it back in the oven for a little while. When you’re ready to talk about your half baked marketing idea give me a call  

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunesSpotifyGoogle Podcast  and wherever you listen  to podcasts.