joey drolshagen

Guest: Sara Nay

Stop Wasting Money on Marketing

Episode #1020 June 20, 2024

  the episode

Business owners often tell me they know some of their marketing is working they just don’t know which part.  So as a result, they waste a lot of money on the wrong types of marketing. So I invited Sara Nay, of Duct Tape Marketing to join me for a conversation about how business owners can stop wasting money. 

She had some great tips. 

Strategic Approach Over Tactical Rush: Many business owners dive into marketing tactics without a clear strategy. Instead of blindly following trends or competitor actions, they should focus on understanding their target audience and crafting messages that resonate on the right channels. It’s about thinking strategically about the entire customer journey, not just individual marketing tactics.

Measuring Success and ROI: Another common mistake is not measuring the effectiveness of marketing efforts. Metrics like conversion rates, click-through rates, and customer retention are crucial for determining the success of marketing campaigns. Without proper tracking and analysis, businesses may continue investing in ineffective strategies.

Holistic Marketing Hourglass Approach: The interview introduces the concept of the “Marketing Hourglass,” emphasizing the importance of guiding customers through the stages of know, like, trust, try, buy, repeat, and refer. This holistic approach involves not only attracting new leads but also nurturing relationships, ensuring customer satisfaction, and encouraging referrals for sustainable growth.

Customer-Centric Focus: Successful marketing starts with taking care of existing customers. If businesses fail to retain or satisfy their current clients, no amount of marketing can compensate for poor service or product quality. Prioritizing customer experience and satisfaction lays the foundation for effective marketing efforts.

Continuous Optimization and Adaptation: Businesses should regularly evaluate their marketing strategies, track relevant metrics, and adjust their approaches based on data insights. Continuous optimization ensures that resources are allocated effectively and that marketing efforts remain aligned with business goals.

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our guest Sara Nay

Sara Nay is the COO at Duct Tape Marketing. With 13+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives. Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband – from skiing to hiking to biking to camping.