Guest: Danielle Klemm
Optimize Testimonials for Sales Results
the episode
If you’re looking to harness the power of testimonials for your business, this conversation with Danielle Klemm, a positioning and funnel strategist, is packed with insights. She packed so much information into the short conversation: Here are just a few highlights.
There is a structure to a great testimonial
Testimonials should follow a story structure with a beginning, middle, and end. When asked to give a testimonial, customers usually describe their experiences from the end point, but that isn’t where your next customer is in their process You need to guide the conversation starting from the problems they faced before using your product or service.
Ask specific questions to prompt customers to talk about their initial challenges, the aha moments they experienced, and how your product or service solved their problems. This approach not only enhances the testimonial but also provides valuable marketing language directly from your customers.
Do more with testimonials
Beyond just posting on social media or your website, testimonials can be used creatively across various platforms. This includes integrating them into blog posts, case studies, media publications, and even at physical booths using QR codes. The goal is to make these testimonials part of your natural sales process, helping to build credibility and trust.
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our guest Danielle Klemm
Danielle Klemm is a former women led FB Ads Agency owner turned Scaling Strategist. Helping mission-driven businesses grow beyond organic-only Customers Confidently and Cost-Effectively with Cold Audience Positioning & Funnels that MOVES people like poetry. Using everything she learned from years of funnel building mastery on high-profile 6- and 7-figure campaigns, Danielle helps founders to create persuasive value propositions and innovative funnel strategies that turn strangers into active, ready to buy members of your community.
Learn More https://www.danielleklemm.com