the episode

One of the advantages of having more than 1,000 episodes in my archive, is the wealth of great information buried there.  This week I dug way back, to find a conversation I had with Allison Carter back in 2013,  when she was my regular co-host.  We always had a good time, but I really loved this conversation about finding your brand voice.

Just as you can recognize someone’s speaking voice, their writing voice is unique too. It’s like a fingerprint. A strong, consistent voice can help a company build its brand and connect with its audience.
Your writing should convey the essence of who you are, not just mimic how you speak. It’s about creating a connection that feels genuine and consistent with your personality, whether you’re warm and fuzzy or more reserved and snarky.
Just like you wouldn’t talk to a child the same way you’d talk to your doctor, your writing should be tailored to your audience. This keeps your messages clear and relatable without coming off as condescending or overly complex.
Even teams, with diverse individual styles can present a unified voice by defining parameters  for each writer.  For larger companies, formal guidelines can help maintain this consistency.
Understanding and defining your company’s voice is crucial. It shapes how you communicate on social media, in emails, and in all other forms of content. This reflection of your company’s personality can significantly impact how customers perceive and interact with your brand.

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my guest Allison Carter

When this episode was recorded, Allison Carter was Director of Communication for Roundpeg, and my co-host for the weekly marketing conversations.   Today this experienced editor, writer, content strategist is the Editor in Chief at PR Daily