the episode

Mickie Kennedy, founder of eReleases joined me for another conversation about building your authority and online visibility.  This time we talked about the importance of using surveys and studies to stand out as a subject matter authority.

Why does this strategy work?  First of all the media loves data.  Fresh data from industry-specific surveys can attract media attention. You can use a platform like SurveyMonkey to create a 16-question survey, including some fun or unusual questions to capture interest.

You don’t need to do it on your own.  consider partnering with small or independent trade associations to distribute your survey. These associations often seek media attention and can help amplify your survey in exchange for being mentioned in the press release.

This strategy works because the survey results helps position you as an industry expert so once you are done conducting the survey, create a dedicated page on your website with all questions and responses. Highlight key findings in your press release and direct journalists to this page, potentially leading to more coverage. . Share resulting media coverage on your website, social media, and newsletters to build trust and credibility with potential customers as well. 

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my guest Mickie Kennedy

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help – and eReleases was born.

Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.

Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights with a group of fellow misfits in Brunswick, Maryland.