the episode

$38 Billion!  Yes that is billion with a “b”.  That is the impact women have on the global economy.  If you want a piece of that market, you need to learn how to connect with female consumers. Robyn Newton joined me for a conversation about selling to women.  Here are the key points from the conversation

Women as Powerful Consumers: Women control over 85% of purchases in the U.S., making them a key demographic for businesses to understand and cater to. They are not just the shoppers but also major influencers in the purchasing process.

Understanding What Women Care About: Brands need to understand the specific values and concerns that resonate with women, such as family, health, mental well-being, the environment, inclusion, and safety. A brand’s message should authentically reflect these priorities to connect effectively with female consumers.

Avoiding Common Mistakes: Many businesses fail to consider women’s unique buying habits and preferences, often making them feel overlooked or undervalued. It’s crucial for companies to acknowledge and respect women’s purchasing power and preferences, avoiding outdated stereotypes and practices.

Successful Brand Examples: Robin highlights brands like Subaru and Bumble, which have successfully integrated values important to women, such as safety, inclusion, and empowerment, into their marketing strategies. These brands have built strong connections with female consumers by aligning with their values and needs.

Personal Connection and Storytelling: Integrating women’s stories into marketing and showcasing the people behind the brand can create a more personal and relatable connection with consumers. Women are more likely to engage with brands that celebrate and uplift other women, creating a sense of community and trust.

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my guest Robyn Newton

Robyn has spent a 12+ years building her personal brand as a trusted freelance voice over talent and brand partner. She’s an impassioned, diverse, and dynamic voice talent who is easily able to engage an audience in a voice that influences the audience’s behavior, which ultimately helps her clients generate more sales. By inspiring customers to listen, Robyn is able to build a connection between the audience and brand that, in turn, helps to sell product, promote a sale or service, educate and inform the customer about the product. In addition, Newton works with clients who want to increase their brand awareness to grow their business.

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