Host: Lorraine Ball
The Marketing Closet
the episode
Recently, I had to clean out all of my closets because we were replacing the flooring. The process was interesting because buried deep in those closets were things I hadn’t used or thought about in years. And quite frankly, I hadn’t missed.
Every now and then I ran across something that made me stop and say, “Wow, that’s really cool, I should use that again. And it made me thin about my marketing.
When you look at all of the different things you’ve done over the years, you’ve got a marketing closet. From time to time, you need to take it all out and evaluate each piece. Is it still adding value? Is there something you forgot about that you used to do that worked really well? Are there things you just need to let go of?
If you haven’t done it in awhile, it is time to clean out your marketing closet. And if you need a little help, give me a buzz. Set up an office hour and we can talk about what should be in your marketing closet.
Ultimate Guide to Web Copy
People will enjoy the cool features and a clean design of your website, but that isn’t why they come. It is the content that brings them to your site, helps them find what they are looking for.
If your website doesn’t present information that is easy to find, consume, and comprehend they aren’t going to stick around.
This guide gives you tips and tricks for writing web copy that helps you get found on Google, makes your landing pages easy to read, and gives your visitors exactly what they need
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.
Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast and wherever you listen to podcasts.