the episode

If you’re a player in the digital space today, you need to know what it takes to get the attention of Google and encourage them to drive people to your website. To dive into this topic, I invited Barb Davids, founder of Compass Digital Strategies, to join me. She started our conversation by emphasizing that small business owners shouldn’t panic when they hear about changes in Google’s algorithm. The digital landscape is constantly evolving, but immediate drastic actions are unnecessary. Patience is key. Here are a few more tips from that conversation .

To help small business owners get their arms around SEO, Barb introduces her S.W.E.E.T. framework which includes:

• Select a target keyword: Identify what people are searching for and align your content accordingly.
• Work on a blog post: Create or update blog content to address the target keyword directly and provide clear, useful answers.
• Enhance with summaries: Optimize meta titles and descriptions to attract clicks from search results.
• Establish trust: Add elements like bios, contact pages, and testimonials to build credibility.
• Tell the world: Distribute and promote your content consistently to maintain visibility.

Barb also advises regularly updating old content and continuing to promote it. Content shouldn’t just be published once; it needs ongoing attention and promotion to stay relevant and visible.