the episode

One of the questions that I get asked on a regular basis is, what’s the best marketing platform? Where should I be spending my limited marketing dollars and time? And every time I hear that question, I think about something my boss said to me way back in my corporate days.

Rick told me  a mediocre idea executed well would outperform a brilliant one executed poorly every single time. And I really took that message to heart.  It has been the basis of my marketing through my whole career. 

So my advice to you as you’re trying to find that one perfect platform, stop! Stop looking for the one perfect marketing venue and instead find one thing to execute perfectly.

Looking for some help on developing your execution plan? Give me a buzz. I’d love to work with you. 

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast  and wherever you listen  to podcasts.