the episode

I am a LinkedIn junkie, but unlike people with other addictions, I’m not looking for a 12-step program to cure me of my habit because I think LinkedIn is healthy for my business. Instead, what I’ve done is developed a six-step process that allows me to simplify content creation and improve the quality of the content I’m creating.

The six steps are easy.

Define your objective. Figure out why you’re really on LinkedIn and what you can realistically accomplish. Build out your profile and becoming someone people want to get to know.

Identify who your target audience really is and getting laser focused on putting messages out there that are relevant for them.

Spend the majority of my time engaging with the content that other people put out there, strategically connecting with other individuals.

And finally, when you do all those five things well, creating content is easy. 

Looking for a more detailed look at this process?   Watch the Video Now 

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast  and wherever you listen  to podcasts.