the episode

Are you taking advantage of the LinkedIn newsletter tool? If not, you’re missing a huge opportunity. Sure, you’ve been creating newsletters for years and you have your audience. But there are people you are connected to on LinkedIn who will never subscribe to your newsletter.

By taking that same content and moving it to this platform, you have an opportunity to deliver your message to a much wider audience, connecting and engaging with an entirely different group of people.

When you are using the LinkedIn newsletter tool your newsletter is delivered from LinkedIn. So you have that umbrella of a much larger organization backing and supporting your content.  In a way they are endorsing your message.

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about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast  and wherever you listen  to podcasts.