Host: Lorraine Ball
LinkedIn Content - More than Just Text
the episode
Some of the content that’s doing really well on LinkedIn right now are the multi image posts putting together two or three related images and putting that in your feed like a carousel or just a collage really grabs the attention because it’s different than the single images that everyone else is putting out there. Those multiple images allow you to tell a more complete story.
The second thing that is dominating LinkedIn right now is video. Video, video. The beautiful thing is that you do not need to create video just for LinkedIn. You can use the same shorts that you’re putting on YouTube and TikTok and Facebook and share them. On LinkedIn to create that brand exposure and deliver your message.
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Ultimate Guide to Web Copy
People will enjoy the cool features and a clean design of your website, but that isn’t why they come. It is the content that brings them to your site, helps them find what they are looking for.
If your website doesn’t present information that is easy to find, consume, and comprehend they aren’t going to stick around.
This guide gives you tips and tricks for writing web copy that helps you get found on Google, makes your landing pages easy to read, and gives your visitors exactly what they need
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.
Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast and wherever you listen to podcasts.