the episode

These days, content has jumped off the page. There are podcasts, there are videos and pros and cons to those formats. You don’t have to worry about your grammar and your spelling. You can just talk and that’s great. And, you can let a little bit of your personality come through.

But there is a line.  As I listen to podcasts, I listen for that line. Is there a moment where they go from sharing a little bit of who they are, their sense of humor to just talking about themselves?

So as you’re creating content, especially if you’re doing it for your business, you must watch that line. You don’t want to be too stiff. Nobody wants to see that. But you also need to respect that your viewers are coming to you for information.  Make sure that you’re balancing personality with content. 

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about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast  and wherever you listen  to podcasts.