the episode

I’ve noticed lately that no matter what social platform I’m on there is lots of video.  There are video shorts and more video and more video.

Obviously it’s being driven by the rise of TikTok as every other platform is trying to get in on that short format and the shorts are great. They get a lot of engagement. And so it becomes a little addictive. The more you do, the more engagement you get …  until you don’t. 

I have noticed everybody is doing it and all the video looks alike. So we are starting to see a little bit of video fatigue setting in.

I’ve always been one to recommend going against the grain, but I’m not telling you to stop doing video. Clearly,  I’m doing video, but  I want you to do is mix it up. Start dropping more long form content into social media articles, for example longer introductions to your video.

Then do something else. Take the extra five minutes, to edit your video into Canva or some other editing tool to put a distinctive frame around it. Make your video look different and avoid the fatigue.

If you need a little help or some suggestions let’s chat  – https://morethanafewwords.com/office-hours/

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about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast  and wherever you listen  to podcasts.