You probably don’t want to hear this. I’m going to do it SEO wrong. You’re spending all your time focused on what search engines want, worrying about stuffing your pages with keywords, inbound links, and outbound links.

But search engines don’t buy from you, people do

So I want you to think about SEO differently by starting with your customer, the real person who will buy your products or services. Create content to answers questions real people have about your product and service. If you do that, and you do that, well, the search engines will pay attention.

What are their problems and questions?

An easy way to think about the questions is to start with the intention of the searcher. Intention falls into one of four categories:  information, navigation, commercial investigation and transaction.

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