the episode

In a cold rush hour morning, a good looking man, dressed in jeans and a baseball cap walked into a train station, carrying a violin case.

He opened the case, dropped a few dollars in to encourage others to do the same.  Over the next 45 minutes, he earned less than $35 for his performance.  Most people simply walked by, barely stopping to listen to the classical violin piece, played flawlessly by the young man.

Who was he?  Joshua Bell, one of the world’s most renowned musicians.  As part of a social experiment, arranged by a writer from the Washington Post, he played for 45 minutes to see what would happen.  The results are depressing.  More than 1,000 people walked by missing a chance to hear this amazing musician perform.  Depressing not just because they missed a once in a life time chance to hear Joshua Bell, but because their behavior is very typical of how we live our lives.  We get so focused on the end game; we miss so much along the way.

So the lesson for today, is not strictly business. Take a few minutes to listen to the music, explore something new, you and your business will be better for it.

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about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast  and wherever you listen  to podcasts.