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Get to the Inbox

Strategies to Make Sure Your Email Gets Delivered

with MV Braverman

Episode #1130, February 25, 2025

MV Braverman

MV is the founder of Inbox Welcome, an email marketing consultancy dedicated to helping solopreneurs and small businesses go “From Sent to Seen.” With a unique blend of technical expertise and marketing strategy, MV focuses on email deliverability, sender reputation, and creating campaigns that not only reach the inbox but also resonate with the recipient.
 
Known for simplifying complex concepts, MV equips entrepreneurs with practical tools and strategies to overcome the challenges of email marketing. From setting up authentication protocols like SPF, DKIM, and DMARC, to crafting engaging content that builds trust and drives action, MV ensures every email works harder and smarter.
 
MV’s passion lies in bridging the gap between technology and human connection. Whether it’s turning overlooked email sequences into profit drivers or guiding businesses through the nuances of Black Friday campaigns, MV delivers insights that create lasting results.
 
 
 

I’m an email geek. But the truth is, what worked in email marketing a few years ago just won’t cut it in 2025. If you’re still obsessing over subject lines or how “pretty” your emails look, you might be missing the bigger picture. That’s why I invited MV Braverman, founder of Inbox Welcome, to join me for a conversation about something most people overlook: email deliverability. Think of it like an iceberg. While we all focus on what’s above the surface—design, copy, and subject lines—what’s below can make or break whether your email even reaches someone’s inbox.

Key Points from the Conversation:

Email Authentication is Essential:
In 2025, email deliverability starts with proving you are who you say you are. Platforms like Google and Yahoo have tightened requirements for bulk senders to combat spam. This means you need to authenticate your emails with tools like SPF, DKIM, and DMARC. While many email platforms help with basic setup, their default settings may only cover campaigns sent through their servers, leaving other email streams—like contact forms or proposal systems—unprotected.

Understanding Deliverability vs. Delivery:
Just because your email shows as “delivered” in a dashboard doesn’t mean it landed in someone’s inbox. Deliverability is about where your email ends up: inbox, spam folder, or promotions tab. MV recommends focusing on everything through the lens of deliverability, from maintaining a clean subscriber list to ensuring your content meets reader expectations.

Accessibility and Mobile-Friendliness are Non-Negotiable:
Emails need to be easy to read for everyone, regardless of the device or mode (light or dark). Overly styled emails with image-only content, tiny fonts, or inaccessible designs alienate readers. A significant portion of email users toggle between dark and light modes, so your emails need to adapt seamlessly.

Simplify Your Content:
Resist the temptation to rely on image-only emails or complex designs. Not only do image-only emails often fail accessibility standards, but they’re also less likely to be summarized or saved by users with bandwidth limitations. Stick to clean, text-driven designs that work for everyone.

Your email marketing strategy for 2025 shouldn’t just be about what people see—it’s about ensuring your message actually gets to them.

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