We’ve all had those “seemed like a good idea at the time” moments. Hers involved a Voxer coaching program, and in the spirit of learning from those detours, we unpacked what happened, what she learned, and how there might still be life in that idea yet.

Great ideas don’t always land the way you expect. Danielle created a Voxer-based coaching program for personal brand support between sessions. Despite promotions and enthusiasm from peers, it never gained traction with clients.

Sometimes it’s not the audience — it’s the offer. Danielle realized her clients come to her for hands-on, real-time messaging work, not asynchronous voice messages. There was a disconnect between what she offered and what her brand promised.

Experimentation is always valuable, even when it “fails.” Danielle isn’t sad she tried it. Every experiment, whether it works or not, is a chance to learn, adjust, and discover what truly fits your business and community.

Ideas can evolve. Lorraine suggested reframing the Voxer access not as a standalone product but as an add-on to existing branding packages — a “bonus touchpoint” for clients craving extra access and faster feedback.

Never give up on a good idea too soon. Danielle’s takeaway was that an idea that flops in one format might thrive in another. It’s all about the packaging, pricing, and timing.

Actionable Takeaways:

• If a new offer isn’t resonating, ask yourself whether it aligns with how clients see you and your core strengths.
• Surround yourself with a trusted business circle — fresh eyes can spot opportunities and blind spots you’ll miss.
• When something doesn’t work, don’t toss it immediately. Consider whether it belongs as part of something else, or if a tweak in messaging or positioning could turn it around.
• Remember: there’s no such thing as a wasted experiment. Every trial leaves breadcrumbs for your next big win.