the episode

Everyone knows the best place to hide a dead body is on page 2 of a Google search. Why? Because no one will actually look there. To avoid a fate worse than death, small business owners need to embrace and active SEO strategy that includes:

• Research – Think like your prospective customers, then check your assumptions using the Google keyword planning too.
• Relevance – Use your keywords in all parts of your website to increase its relevance. That includes in titles, subtitles, urls, and meta descriptions.
• Realistic Goals – In a crowded marketplace, it may not be realistic for you to try to dominate broad terms. Narrowing your focus and concentrating on niche keywords may help you drive more traffic in the long run.
• Revenue, not Rankings – At the end of the day, winning search and driving traffic is only half the battle, you must be ready to convert visitors to prospects when they arrive at your site.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.