“Read this Now”
episode #304 – February 9, 2018
GUEST: Lorraine Ball| Roundpeg
It doesn’t matter how interesting your content is, if you don’t grab attention with your headline no one will care.
SYNOPSIS: This episode is a excerpt of a longer presentation on the art of writing great subject lines.
This is a topic Lorraine is passionate about believing you should spend almost as much time trying to create the perfect headline as you do creating your content.
KEY TAKEAWAY: No one will read your content if you don’t grab their attention with a great headline.
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee. Today you can find her at Roundpeg, a digital agency in Carmel, Indiana, building smart strategies for businesses who want to use internet marketing to grow. .
Author, professional speaker and the host of More than a Few Words, a weekly, marketing conversation for business owners, Lorraine brings creative ideas, practical tips and decades of real-world experience to every conversation.
In her spare time, she loves to travel and take photos. You can see her photos at lorraineball.com