Not all customers are equal. One of the keys to a successful business is identifying which are the best fit for your business.

In this week’s podcast I talk about squirrels ( companies which are too small) and whales (companies which are too big)

Thanks to Matt Nettleton , for his ongoing support as my sales trainer and for his inspiration for this image!


Whales, Squirrels and other Hunting Tips

by Lorraine Ball

Squirrel Antler