If you’ve spent any time at all on the internet, you’ve landed on 404 page telling you the page you requested cannot be found. There are usually instructions to try refining your search or use the navigation above to locate the post.
If that’s what the message looks like on your 404 page you are missing a terrific sales opportunity. Instead of a simple 404 message, provide helpful information like buttons or a navigation panel to help them get back into the flow.
If you come to the 404 page on the Roundpeg website we actually have full navigation and a list of current blog posts along with a fun image of Benny our office cat. We want to make sure that people who get a little bit lost. to enjoy the trip.
If you’d like to learn more about spicing up your 404 page, reach out to us at Roundpeg.biz
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.