“Survive and Thrive in Any Economy
episode #421 – November 8, 2019
Host: Lorraine Ball | Digital Toolbox
Are you using economic uncertainty as an excuse for not investing in your business? That strategy didn’t work in 2009 and it won’t work now.
As we get close to the ten year anniversary of More Than a Few Words, I’ve been digging around in my archives. This week I’ve put together two episodes that both deal with small businesses and the economy. Although the episodes are 10 years old, there’s a lot of relevance for business owners today.
The first episode starts with a story, but it’s really about business owners using the economy and factors outside of their control as reasons for not investing and not growing.
In the second episode, I discuss why businesses needed to start spending and investing as the economy was improving. These same strategies will help keep your business strong in 2020 just in case the economy turns into a downward spiral.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interview every Wednesday.
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