the episode

In this sound bite, Lorraine Ball explains why everyone is not ready to be a social media chef.

My husband is an amazing cook. He reads recipes and comes up with his own variations, blending and layering ingredients in new and delicious ways. And even though he’s amazing in our kitchen, he should not own a restaurant. Why? Because he knows how to time a meal with three dishes for eight people. But expanding that to 30 dishes for 100 people require skills he does not have

The same challenge exists when it comes to managing professional social media. Lots of people are good on social media. They’re funny and engaging and they have a large following, but just because they’re good at managing their own accounts does not mean they have the skills to be a successful social media chef.

What does it take to be successful as a professional social media chef level? It boils down to two things.

The first is a precise recipe or content calendar which describes the ingredients such as the topics, types of content, and amount of content.

The second is a plan for managing your kitchen, delegating tasks and coordinating when and where content will be shared.

MORE ON THIS TOPIC: This blog post How to be a Professional Social Media Chef inspired this marketing minute. 

about the marketing minute. 

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Tuesday and Friday. 

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.