When was the last time you updated your website? If the answer is more than two years ago, you’re doing a disservice to yourself and your customers.
You are not providing up to date information to your clients, and you’re missing out on a chance to improve your search engine ranking with frequent relevant updates.
You can freshen you content by adding new events, business tips and updated employee biographies. A regular schedule for blog posts and articles also gives customers and prospects a reason to come back.
But what about your design? Is it keeping up? Take a look at the websites of your closest competitors and be brutally honest. How does your site compare? Does it look a little worn around the edges and out of date compared to their shiny new sites?
If it doesn’t stack up well, it is time for a face lift.
KEY TAKEAWAY: Download our web audit kit to evaluate your website today.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Tuesday and Friday.
marketing moves fast
It’s hard to stay current and still run a business, but that’s our job. We stay up-to-date on the marketing tools, trends, and information you can use right now.