“Look at Your Website”
episode #461 -MARCH 22. 2020
GUEST: Lorraine Ball | Roundpeg and Digital Toolbox
Is it time to updated your website? Take a look at your competitors sites first.
When was the last time you updated your website? If the answer is more than two years ago, you’re doing a disservice to yourself and your customers.
You are not providing up to date information to your clients, and you’re missing out on a chance to improve your search engine ranking with frequent relevant updates.
You can freshen you content by adding new events, business tips and updated employee biographies. A regular schedule for blog posts and articles also gives customers and prospects a reason to come back.
But what about your design? Is it keeping up? Take a look at the websites of your closest competitors and be brutally honest. How does your site compare? Does it look a little worn around the edges and out of date compared to their shiny new sites?
If it doesn’t stack up well, it is time for a face lift.
KEY TAKEAWAY: Download our web audit kit to evaluate your website today.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
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