the episode

Here’s an interesting statistic. More than 88% of online shoppers incorporate online reviews into their purchase decision. Why? Because people are skeptical. They are more likely to trust what friends and family and even strangers say about your company more than what you say

The tendency to ask for recommendations didn’t start with the internet. It’s always been a natural part of the buying process.
So if your prospects are looking for recommendations and reviews as thy make buying decisions then asking for recommendations must be part of your selling process .

From gathering testimonials to place on your website and encouraging people to post online reviews on Angie’s List TripAdvisor, Facebook, or Google or even asking for personal introductions from one client to another building a word of mouth business takes work.

MORE ON THIS TOPIC: This blog post Online Reviews inspired this marketing minute. 

our guest

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Tuesday and Friday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.