Small business owners are often very short sighted when they consider the value of a customer, looking only at what they are going to spend today and maybe in the the years to come.
But if you delight that customer, they will bring something worth more more than the value of all they will buy from you.
A customer who really knows and loves you, will be willing to talk about you to their friends and their families. Their endorsement is the gift that keeps on giving.
So as you think about how much you will spend to generate leads and drive prospective customers to your business, you also need to think about keeping those customers for the long term.
MORE ON THIS TOPIC: Be sure to read this check out our Customer Acquisition Worksheet that is included in our Marketing Budget kit to calculate how much you can afford to spend for each new customer.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Tuesday and Friday.
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