“Rich Snippets”

episode #474 – APRIL 24, 2020

GUEST: Sam Von Tobel Roundpeg

Rich snippets let you tell search engines what every page on your website is really about. 

square sam rich shippets


the episode

What is a rich snippet? 

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page. However, the major search engines have taken this a step further, and now use this markup to present richer search results, enabling users to more easily find the information they are looking for.

Sounds kind of geeky, right?  Well Lorraine and Sam break it down so it makes sense to all the non-techies in our audience. For more on this topic, be sure to read Sam’s blog post abut the best SEO tool you aren’t using. 

KEY TAKEAWAY:  In the program, we mentioned the plugin we are using to add rich snippets to all our blog posts.   While there are many good ones out there, we prefer Structured Content. 

our guest

​Although not technically born in Indiana (Michigan) Sam bleeds cream and crimson. With a degree in Sports Communication from Indiana University, it’s no surprise his favorite basketball teams are the Hoosiers, Colts, Pacers and really any Indiana team that isn’t Purdue.

His official duties at The Peg are writing, strategizing and helping clients meet their goals. As our residents sports guy, he keeps the rest of us up-to-date on Indiana athletics. Outside of his time at little white house, Sam can be found trying local craft beer, tasting new foods and of course watching sports.

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