episode #478 – May 3, 2020

GUEST: Lorraine Ball | Roundpeg and Digital Toolbox

Marketing success does not happen over time.  You have to be patient. 

the episode

Let’s talk about patience, because that is something  small business owners typically don’t have.

We start our businesses with grand plans.  We go out and start marketing our product and we expect results right away. Unfortunately,  good marketing takes time.

This is true of all types of marketing, but particularly inbound marketing and content marketing.  These activities will not double your web traffic overnight.

If you created great content a week, a month or even a year ago, it will continue to be discovered by niche searches and drive traffic for months and years to come.

Search engines may not notice the first article you write on a topic, but once you have a series of related articles, suddenly you are seen as an authority on that topic  and you may see your search traffic go up.

As that begins to occur, your inquiries come as well. So my friends, be patient.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Tuesday and Friday. 

Look for the mini podcasts and full episodes on iTunesSpotifyGoogle Play and wherever you listen  to podcasts. 

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