the episode

Nobody told me when I was a kid how much harder it was going to be to make friends when I got older. Changing jobs and moving to new cities, I always felt like I had to start all over again.

The same is true as you start your business. Sure you have friends from former jobs and other positions, but they may or may not necessarily travel in the same circles that you’re moving in now that you’re a business owner. And so it’s time for you to go out and make new friends.

Get out there and start networking and don’t just look for customers. When you go to the next Chamber of Commerce event what you’re really looking for are peers, other people in your industry and maybe even a few competitors. These are people that you’ll be able to talk to about your industry and about your world.

It’s a great way to learn and share best practices. Don’t limit your networking to in-person, there are great opportunities online to join discussion groups and industry forums. 

KEY TAKEAWAY: Networking is an important way to make new connections.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Tuesday and Friday. 

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.