the episode

Let’s face it, everyone is not your customer. Even if you sell the most basic of products like crackers or toilet paper, some people will like your particular brand and others won’t. 

Trying to make your product as generic as possible so that it will appeal to the widest group possible means that you’re probably not going to satisfy the demands of any one group.

So, today’s tip is really to start thinking about who is your target customer? Who are the people most likely to buy? What makes your product most relevant for them? What are their needs, and how do you solve their problem?

When you begin thinking about your target customers as individual people rather than a conglomerate of everybody out there you have a better shot of creating relevant and meaningful marketing messages.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Tuesday and Friday. 

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.