“Pain Headlines”

episode #461 -MARCH 22. 2020

GUEST: Lorraine Ball | Roundpeg and Digital Toolbox

In this marketing minute, Lorraine explains why pain headlines are effective.

the episode

When someone stumbles across your content or social media or it’s dropped into their inbox, you have just a few seconds to make them care enough to click and read more.

With so much information thrown at potential clients every day. Your challenge is to compete with all of those other messages and get readers to pay attention to you.

While there are a lot of techniques you can use. One of the most effective is the pain headline Why? Because hardwired into people is the drive to avoid an unpleasant outcome.

KEY TAKEAWAY: Human beings are much more likely to take action to avoid negative situations than to achieve pleasant results. That’s why pain headlines work so well.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Tuesday and Friday. 

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