“The Gain Headline”
episode #497 -JUNE 28, 2020
GUEST: Lorraine Ball | Roundpeg and Digital Toolbox
If you want someone to read your content, you need to tell them what’s in it for them.
To use this style of headline you have to be specific and define for your reader how they will benefit if they take the time to click or read more. And if you want them to come back, you need to be sure that your content lives up to the promise your headline makes.
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