#497 The Gain Headline - More Than a Few Words

“The Gain Headline”

episode #497 -JUNE 28, 2020

GUEST: Lorraine Ball | Roundpeg and Digital Toolbox

If you want someone to read your content, you need to tell them what’s in it for them.

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the episode

When you’re trying to get someone’s attention, get them to open your email, or click on a link from social media, you have to be able to tell them what’s in it for them. You need to use what’s called a Gain Headline.

To use this style of headline you have to be specific and define for your reader how they will benefit if they take the time to click or read more. And if you want them to come back, you need to be sure that your content lives up to the promise your headline makes.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Tuesday and Friday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen to podcasts.