the episode

Ten years ago, More than a Few Words was in its infancy. We tested a lot of formats, short programs, live broadcasts, and interviews with marketing professionals.

And for about a year, simply the show was comprised of  conversations between Lorraine Ball and Allison Carter.  it was the early days of social media and there was so much to talk about.  There were mistakes by larger brands like Kenneth Cole and little regional publications as businesses of all sizes looked for guidance on using these new marketing tools.

In celebration of our 500th episode, Allison is back, for an update on some of our favorite conversations.

our guest allison carter

Allison Carter tries to figure out what you’re interested in and how to interest you in things you may not know you’re interested in.

At IndyStar, she’s held roles in social media, digital content and editing. Before coming to work in her hometown paper, she worked in marketing and advertising agencies including Roundpeg. .