the episode

Today, you are competing with so many messages as you try to drive traffic to your website that you need to push your way to the top with a little bit of advertising. As you think about advertising, you need to think about your business to see if it’s going to make sense.

If you’re running a transactional business and there’s no residual value to advertising every day, you’re going to need to find new customers and start new relationships over and over again with a new batch of prospects. In contrast, relationship businesses can really benefit from advertising, using it to start the process of bringing people into your business and then staying in touch with them with other less expensive marketing opportunities.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Tuesday and Friday. 

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen to podcasts.