“Natural Language”

episode #507-AUGUST 9, 2020

GUEST: Lorraine Ball | Roundpeg and Digital Toolbox

People don’t use single words to search anymore. These days it is all about natural language.

the episode

If a prospective customer went to Google to look for a business like yours, what words would they use? Your website must contain those words. They tell a search engine like Google exactly what your website or page is about. That information is then stored in the search engine database so it can be presented to prospective customers when they’re looking for a product or service.


One of the most common mistakes business owners make is thinking that there’s some single magic key word or phrase that they must dominate. But that just isn’t how search works anymore. Why? Because today, people are more likely to use natural language as they type or dictate to Siri. So instead of typing a short phrase like furnace repair, they’re more likely to ask “Who can I call to replace my furnace?” or “Why is my furnace making a funny sound?”

As you think about your keywords, think about natural language and how people are more likely to talk when they’re looking for a business like yours.

KEY TAKEAWAY: Use natural language on your website for best search engine results.


about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Tuesday and Friday. 

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