the episode

A few thoughts to start your blogging checklist.

I am a big fan of blogging because I think it can be a very powerful part of your overall marketing. So what’s involved in a successful blog? Well, to start it needs to be filled with a steady stream of content filled with relevant keywords.

That’s great for search engines, but it also needs to be well written and relevant content for your target audience. Then then content needs to be properly indexed and categorized. s both human beings and search engines will find what they are looking for. .

Writing a good 500 word post is sometimes the easiest part of the process. Beyond the post itself, there needs to be a plan for your call to action at the end of the post, attractive images and links to other relevant content both on and off your site.

Sounds like a lot of trouble.  Is it worth it?  You bet it is each time a a customer find your content.  Ready to get started?  Grab a copy of our content calendar to plan your attack. 

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Tuesday and Friday. 

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.