Celebrity endorsements aren’t new. They’ve been around for a really long time. Actually this method of markeitng dates back as far back as the 1760s, when producers of pottery in China used royal endorsements to promote their product.
In the modern era, Hollywood stars and athletes routinely allow their images to be used in endorsements of products. These endorsements make sense if the product matches the person. We assume that the athlete knows something about the running shoes or the celebrity chef knows something about cooking.
But these days, there is a new class of celebrity with the rise of the Internet. Influencers don’t have to be in politics or entertainment or sports or fashion. They simply need to be considered knowledgeable by a section of the population.
These days there are influencers in every business category and it may make sense for your business to consider partnering with an influencer to grow your brand.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Tuesday and Friday.
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