the episode

When you were little your parents probably told you to use an inside voice.  They may have said that it wasn’t polite to shout. While true in  your parent’s living room, there are times you have to raise your voice to get noticed.

This is especially true on line as you are competing with so many other messages. To get the attention of visitors to your website, you have to shout a little bit.

Unlike when you are face to face with someone, online, you shout visually, for example your call to action on any page of your website should be in all caps. While this is hard to read and long blocks of text  and considered a little rude in an email, it’s critical in your call to action.  The all cap style stops the reader and makes them pay attention.  

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Tuesday and Friday. 

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.