the episode

Many business owners think marketing is all about tactics and actions, instead of really paying attention to the outcome. They think they want a website, or social media and they expect those actions will solve their problems. But the truth is it depends on the intention of what are you trying to accomplish.

At the end of the day you want to earn attention and convince someone that you’re worth paying attention to. To do that you need to understand your audience on an intimate level.

People make decisions emotionally 90% of the time.  So by aligning with them and showing them that you speak their language and you’re trying to solve their problem, you’re going to be way more effective, faster.

our guest allison deford

Allison and her award-winning team at Felt Marketing are on a mission to strengthen the heart and soul of manufacturing for generations. Helping legacy brands modernize in a digital world and profit for nearly 30 years.

She uses her platform to amplify the voice of women in manufacturing—breaking down stereotypes and inspiring future generations.

Allison is also the co-host of the Manufacturing Out Loud podcast.  Fueled by Starbucks, she never settles for lukewarm and admittedly geeks out over gears, tools, wood, and really nice pens.