the episode

Did you know that 57% of all purchase decisions are actually made before a customer ever talks to a supplier.

Think about that more than half of the people who pick up the telephone to talk to you are ready to buy.  They have already made up their mind.  That’s good news for the people that are calling.

The question is how do you get more people to call you? And how do these people make up their mind before they ever talk to you?

The answer?  They’re going to your website and the websites of your competitors. They’re looking for answers to the questions they have about your product and your service.

Prospective customers are looking for FAQs and how-to guides. videos and comparison charts. If they find that information at two in the morning when they are looking online, they’re more likely to pick up the telephone and call you the next day.

You need to be prepared by looking at your website to be sure it is your very best salesperson.

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about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Tuesday and Friday. 

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.