“Keep Your Website Off Balance”
episode #547 – DECEMBER 27. 2020
HOST: Lorraine Ball | Roundpeg and Digital Toolbox
In this marketing minute, Lorraine shares here thoughts on knowing when it is time to update your website
Why you should consider asymmetrical web design.
I happen to love things that are quirky and a little off balance. That should come as no surprise considering the fact that I named my company Roundpeg. It is this love of asymmetry and innovative shapes and sizes and styles that has really got me jazzed with some of the new web trends we’re seeing.
Over the last few years websites had gotten very boxy with large rectangular images at the top and three boxes below, but new design tools are allowing us to create designs which break the grid pattern, creating the illusion that sections of the website seem to float and break traditional borders.
We’re seeing asymmetry everywhere. This allows information that is more important to live in wider columns and layouts with unequal columns draw attention to the most important information on the page. We’re seeing lots of angles and dividers in weird shapes and sizes. If you’re ready to see a how asymmetrical web design can improve your site, reach out to us at roundpeg.biz.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interview every Wednesday.
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