the episode

Today I want to talk about patience. Because let’s face it, this is something that small business owners typically don’t have. We start our businesses with these grand plans, and we get out there and start marketing our product, and we expect results. But good marketing takes time.

If you invest in inbound marketing and content marketing, you need to remember this type of marketing will not double your web traffic overnight. But those blog posts build value over time. And the content that you wrote a week or two ago, or even a month ago continues to be found in niches and continues to drive traffic for months and years to come.

Search engines may not notice the first article you write on a topic. But once you have a series of articles, suddenly you begin to be seen as an authority. And you see search traffic go up. And as that begins to occur, your inquiries come as well. So my friends, be patient. 

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Tuesday and Friday. 

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.