the episode

Okay, so you’ve launched your new website and everything’s great. It looks wonderful. But you’ve noticed that you’re not getting a lot of traffic. You probably did some basic SEO when you first launched the site, now’s a great time to continue to build on that foundation by adding blogs and additional landing pages.

These new pages don’t increase just the size of your website. They provide additional content and give you an opportunity to focus on niche topics to attract the attention of search engines. You’re not going to win competing against giant national and international corporations on mega keywords. But what you can do is go down these really narrow rabbit holes and focus on a niche topic to create a custom landing page. When you can focus in on a niche topic and control that keyword, you can win the battle for SEO, and drive great traffic to your website. 

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.