Just like a professional athlete, every salesperson knows it is always easier to sell if you have a home court advantage. If a customer will come to your office or showroom, you’ve already scored the first point.
But if you are in the plumbing, roofing, electrical, or home remodeling business, it is rare for you to have a chance to sell on your turf. You are almost always in the customer’s home, where they are most comfortable, and you aren’t.
So how do you level the playing field? Start with information such as your brochures, web content, and emails to move the game to a more neutral setting.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.
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